AdRBT is a new type of broadcast advertising that competes with long-standing traditional media like radio, TV , Online and print media. In the United States, consumers rate Ringback Advertisements as the second most acceptable form of advertising they would allow on their mobile device. With close to 5 billion mobile phones in use worldwide, AdRBT represents one of the most compelling and scalable new media platforms in recent history.

AdRBT enable advertisers to run short audio promotional messages on the phone while the caller is waiting for his/her call to be answered. AdRBT is unique in the sense that it is the only space on the primary function of the phone (the making and receiving of calls) that is suitable for advertising.

Ringco in partnership with Xipto intends to become the market leader in AdRBT in Africa and the Middle East and created the A-Tones brand (Advertising Tones) as the advertising market facing brand. Juniper Research predicts that Ringback Advertising will reach at least $718m in the next four years.

The click-to-action functionality of AdRBT gives advertisers direct results on the success of their AdRBT campaign. Subscribers could press "1" for an informative SMS and "3" for a call back on the product or service that was advertised without affecting the original call made. Brands could interact with subscribers to the platform in a very effective interactive way.

Did you know...?

AdRBT is the largest untapped media inventory in the world:
750 million minutes* of inventory in Europe each day